Natia Gogotidze
Categories
Consulting Services
About Us
I’m a design strategist and researcher, currently working at HSB, a Munich Re company, where I lead UX research for product development. My work focuses on brand positioning, which means defining what sets a brand apart, who it serves, and how it shows up in the market. I also shape new products through research grounded in customer insight. I studied at Parsons, and my past work includes brand projects at Gretel and a NASA orbital strategy initiative. My brand strategy work at Gretel earned an ADC Award from the Art Directors Club, one of the oldest international awards for excellence in design and advertising. I’m originally from Tbilisi, Georgia, and now call Nantucket home. I’m glad to be joining the Chamber as a friend and getting more involved in the island community.